The Privacy Paradox: How FinTech Can Personalise Without Violating India’s Data Protection Rules
Introduction: Personalisation Has a New Boundary Line FinTech companies today are trying to achieve two goals at the same time: Deliver hyper-personalised financial experiences Respect strict data privacy regulations This creates a fundamental tension: The more you know about a customer, the better you can serve them—but also the higher the privacy risk. From our […]